JUE 28 DE MARZO DE 2024 - 19:02hs.
Name in secrecy

Cruzeiro announces sponsorship of betting platform with variable income

President of Cruzeiro, Sérgio Rodrigues, announced in live broadcast on the official channels of the institution, that the Belo Horizonte’s football club closed a sponsorship deal with an online betting platform. 'We managed to establish a partnership with a company that guaranteed a minimum income plus an additional that is variable,' said Rodrigues, who preferred to keep the name secret. In spite of what soma media speculated, GMB’s information is that Betsul and Intralot are not those companies.

The announcement promised to the Cruzeiro fan on Thursday happened, but it was not for a player to make a difference on the pitch. In a live video on the official YouTube of the club, President Sérgio Santos Rodrigues confirmed the partnership with two new sponsors.

“Cruzeiro was approached by ten betting platform companies wanting to sponsor the club. But, understanding our fans and engagement, we decided to make our platform,” explained the president.

Details of the deal, as well as the company's name, are expected to be released later on Friday (19). According to Sérgio Rodrigues, the partnership will go beyond simple brand exposure.

“We managed to establish a partnership with a company that guaranteed a minimum income and we will also win in the variable part. We took a big platform, we have a high minimum and we will have a very important variable from the moment the fans engage,” declared Rodrigues in a live this Thursday.

Source: GMB