Founded in 2007 and operating online since 2016, the young and dynamic bookmaker operates in markets of Europe, the Middle East, Asia, Africa and South America, available in more than 50 languages.
The objective of BETWINNER is to start some actions aimed at "educating" the Brazilian audience through video with tutorials about the platform that is already entirely in Portuguese, including how to gamble, make deposits, use of bonus codes, etc.
"Our agency already works a lot on this type of service and it was even our suggestion to start landing in Brazil with this type of content," explains Frédéric Fausser, CEO of Samba Digital.
With 15 million registered users worldwide, sports betting company BETWINNER has Latin American countries as its main operational focus in 2020.
“When a brand goes to a market like Brazil, the first step before investing in large campaigns is to provide an educational work that clearly describes the benefits of the platform and how to use it so that the bettor feels comfortable and acquires more knowledge,” adds Fausser.
After this, Samba Digital and BETWINNER will activate a content campaign through influencers and digital micro-influencers specialized in sports in Brazil to conduct tests on channels like Twitter, Instagram and YouTube, among others.
"After seeing what works best, we will advance in our partnership to expand the actions of the brand, with a future idea of reaching with that collaborating to other markets," says Samba’s CEO.
Source: GMB
