Intralot Brasil carries out its first brand action after it closed the sponsorship agreement with Atlético Mineiro. The draw of five team jerseys signed by the new player of the club, Keno, was communicated in less than 24 hours and already has more than three thousand likes and almost ten thousand comments in the post.
"The long-awaited day has arrived: we will draw 5 jerseys from MANTO DA MASSA… And don't stop there! They will come AUTOGRAPHED by the namesake of our game 'flagship': the player Keno!”, announces the company on its social network.
The company informs that the jerseys are still in the production process and will take around 100 days to be delivered to the lucky winners, but the firm will send an Intralot kit along with its “Manto da Massa voucher.”
The rules for participating in the promotion are simple. Just enjoy the official photo of the draw, follow Intralot (@intralotbrasil) and mark two people in each comment. It's not worth fakes or famous profiles. There will be five people drawn and each one will win a jersey. The draw will take place this Friday (26), at 12pm, on the Intralot Brasil profile, live.
SIGNED CONTRACT
On June 18, Intralot announced its sponsorship of Atlético Mineiro. The partnership includes activations in the digital area and a personalized gaming platform for the team’s fans (Massa Alvinegra). “The partnership model is innovative in Brazil, both for the generation of new resources for the club and for the Loteria Mineira and for the benefits and prizes generated for the fans,” highlighted Sergio Alvarenga, president of the Board of Intralot do Brasil.
Source: GMB
