The anniversary campaign starts this Thursday (25) and ends on Tuesday next week (30), at 11:59 pm (Brasília time). To participate, users must make a R$ 50 (US$9.5) deposit on the website. At the time of deposit validation, the participant will receive an SMS with a numerical sequence to participate in the draw, which will take place on July 1. Betsul will carry out the draw through the Sorteiogram platform and the result will be released LIVE on the social networks @betsuloficial at 5 pm on the same day.
Launched on June 25, 2019, Betsul celebrates one year in the market with many new features and great partnerships. From the beginning, the brand signed a contract with ambassador Falcão, the king of futsal, and recently brought to the team digital influencers Adonias Vieira, the king of freestyle and four-time champion of the “Reis do Drible” championship, and Natália Guitler, a footvolley professional athlete and futmesa ‘queen’.
Betsul also invested heavily in sports sponsorship with the Paulistão Sicredi 2020 championships and the São Paulo Futebol Juniores 2020 cup, in addition to the big São Paulo Futebol Clube football clubs, Grêmio Foot-Ball Porto Alegrense and Clube Atlético Mineiro and Vôlei Renata Campinas’ men team. In addition, the site was the first sports betting player to close a partnership with Globo's Cartola FC.
Betsul also represents the Brazilian arm of Gambling for Change, an organization that intends to revolutionize the sports betting market worldwide. Called’ Jogo do Bem’ in Brazil, the initiative that allocates a sum of the amount collected with bets on the site to a cause or social institution contributed during this first year of operation with almost R$ 80 thousand (US$15,300) divided among the supported institutions. For bettors on the site, this does not imply any additional cost, as it is Betsul who allocates a percentage of its profit to entities and projects related to health and sport.
During the global pandemic caused by COVID-19, Betsul included on its platform the modality of eSports, professional events in the world of games, starting with the FIFA 20 championship entitled Fifa Quaran-Team (a play on words for “quarantine” with Ultimate Team, the most popular way to play FIFA 20 online). Following, there were the League of Legends, Dota, Control-Strike: Global Offensive, Premier League, Call of Duty, Overwatch, Star-Craft, SRL (Simulated Reality League), ESL One: Road to Rio tournaments.
“In this one year anniversary of Betsul, we only have to celebrate, there are many reasons for success! There are many important, engaging partnerships that form a family with each new member who has embraced our cause. We are happy to be able to contribute to the development of young people and children through the Game of Good, our great project of pride,” thrills the CEO of Betsul, Fernando Rivas.
Another initiative of Betsul, in partnership with the ‘G10 das Favelas’, was the organization in May 2020 of the charity tournament “Todos Por Um”, with the objective of helping the needy communities of several regions of Brazil affected by COVID-19. The project led by Betsul's ambassador, Falcão, had the contribution of other sports personalities, who came together to organize a virtual football championship, respecting the quarantine.
The project was also supported by clubs from the Brazilian Serie A Championship, Paulista Football Federation and the Brazilian Olympic Committee and live broadcast by TV Bandeirantes and TV Nsports, Band Sport and UOL. The funds raised were destined to the NGO ‘G10 das Favelas’, which supports and assists poor residents and communities in combating and raising awareness of the new coronavirus.
With the return of the German championship -the Bundesliga-, Betsul, in partnership with Sportradar, took the lead and has been broadcasting LIVE on its platform all the valid games of the tournament. So it continues with the sequential resumption of the Portuguese championship, Primeira Liga, and the Spanish one, LaLiga, in partnership with Stats Perform, a data and content company based in Chicago (USA).
“The numbers surprised us and even during the pandemic we did not stop looking at the market, making new partnerships and marking an important moment in the history of world sport, in the anxiety to return to business even more strengthened and active. May many good years come to celebrate and continue dreaming! And that national and international championships and tournaments return soon to relive the good moments of the sport and witness the crowded stadiums, with the exciting energy of the fans, in safety, of course,” concludes Rivas.
Source: GMB
