"The regulation must be clear and offer legal certainty to investors, guaranteeing the penalization of those who do not act correctly, as well as requiring operators to act to combat pathological gambling,” says Gelfi.
Regarding the technical model to be adopted by his company in Brazil, Gelfi thinks that Betsson already adopts very serious and consolidated practices, which will not require major changes in the way it already operates and that as soon as the regulation is finalized, it will analyze if there is any need for adaptation.
According to the Betsson executive, “the law that passed in 2018 left a series of bottlenecks and now, with the inclusion in a broad investment project, it will be very good for the activity. We can say that we are already working on ‘pre-season’ to be ready when sports bets are approved. Today we are licensed in the area of horse racing betting and as we have a very systematic local operation, we will act appropriately in the new reality of sports betting as a whole. In Brazil, as well as in our units in Sweden and Malta, we are focused on the future of this market,” he said.
For Gelfi, after the regulation of sports betting, Betsson's main challenge will be to better identify the new Brazilian bettor and understand his needs. “We want to speak his language and safely attend to everything he requires. Especially new players need a lot of attention and we want to be very close to them.”
One point that Gelfi defends is that operators take action to combat pathological gambling. "Although it is an exception, we have to meet this requirement, which more than present in any regulation, it must be our initiative to work for responsible gambling," he said.
Regarding the technical model to be adopted by his company in Brazil, Gelfi said that Betsson already adopts very serious and consolidated practices, which will not require major changes in the way it already operates and, as soon as the regulation is finalized, it will analyze whether there is some need for adaptation. "We know that BNDES has an unquestionable seriousness in its processes and I am sure that everything will be very well handled and will end soon."
Source: Games Magazine Brasil
