JUE 25 DE ABRIL DE 2024 - 05:31hs.
Report

Pandemic accelerates movement to contactless payments

In a new consumer trends report, pre-pandemic payment methods varied widely from country to country, even within the European Union and between the US and Canada. The report “Global Consumer Trends – The New Normal” is the result of over 11,000 interviews conducted by Dynata in 11 countries. “It seems unlikely that contactless behaviours learned or reinforced during the pandemic will be abandoned after it is over,” the survey team said.

The EU sector found 11% of people in Germany and 13% in Italy had no ‘plastic’ and no phone app to make payments. This was double the percentages in the UK, France, the Netherlands and Spain and similar to the US, with 10%. Canada was closer to the European trends with 3% and Asia-Pacific countries such as China, Australia and Singapore also tended to have low numbers of people not carrying alternative forms of payment.

Looking at the types of card, chip and PIN or chip and signature, there were also marked differences. The highest proportion of contactless or phone app was in China where 90% have at least one of them. Singapore had 85% falling into that category too. The UK has 81% carrying contactless ability, Australia 78% but in the US only 40% had the means to pay contactless.

Since the outbreak of COVID-19 and the general advice to use cards instead of cash and contactless rather than chip and PIN or chip and signature – and that has only been in the past few months – there has been a sharp increase in the availability of contactless methods. The US has seen the largest movement, from 38% to 46% owning a contactless method of payment.

The ‘cash is king’ concept has receded rapidly. Before the pandemic 22% of respondents across all countries expressed a preference for cash. This has now dropped seven points to 15% with the largest fall in Germany where those expressing a preference for cash dropped from 43% to 33%. In Italy and Spain there are also large drops in the preference for cash to be the main method of payment, down 10 points and 13 points respectively.

Spain has seen the biggest percentage movement away from cash with 29% preferring cash moving to just 17%, a reduction of 43%. Another large shift was in the UK with 42%, in China with 40% and Canada with the same movement.

Interestingly, of the 25% of people who had no contactless ability pre-pandemic, around one-third of them say it is extremely likely or very likely that they will get one soon.

“It appears the pandemic will have accelerated the movement from cash to plastic and from PIN or signature plastic to contactless methods, whether via cards or smartphone apps. It seems unlikely that contactless behaviours learned or reinforced during the pandemic will be abandoned after it is over,” the survey team said.

"The example of countries that are well ‘ahead’ in the move to contactless demonstrates how simple, convenient and easy it is to pay by card rather than cash. It is also more secure for the retailer, even for mundane and low value activities such as buying a drink in a bar or a loaf of bread at a bakery,” it concludes.

Source: InterGame Online