MIÉ 25 DE NOVIEMBRE DE 2020 - 05:13hs.
To strengthen position in national market

Betmotion designates Angelo Alberoni as new Country Manager Brazil

Betmotion, one of the most established online entertainment brands in South America, has named Angelo Alberoni as its new Country Manager with the objective of strengthening its position and market share in the Brazilian market, in anticipation of the regulatory framework which is expected to be rolled out in the coming months. Alberoni will be responsible for leading the São Paulo office, alongside a team of local specialists dedicated to the Brazilian market. “It is a great pleasure and honor to be part of such an exciting brand,” he said.

The main challenge of the new role will be to lead a local team of marketing professionals, whilst keeping a close relationship with clients and their evolving needs in light of recent developments. In addition, Angelo will also be actively participating in the discussions, preparations and development related to the new legislation for sports betting in Brazil.

Angelo Alberoni has more than a decade of experience in the Brazilian igaming space, having contributed to the success various international companies over the years, as well as being a founding member of the Brazilian National Sports Betting Association - ABAESP.

Alberoni will be responsible for leading the São Paulo office, alongside a team of local specialists dedicated to the Brazilian market, with the objective of growing the digital presence of Betmotion and further improving the multi-vertical product.

Alan Brincat, Chief Marketing Officer, commented the new hire: “We are thrilled to welcome Angelo on board; he’ll surely bring a fresh mindset and approach to help us accelerate Betmotion’s growth. Angelo has demonstrated an outstanding ability to harvest the limitless options the Brazilian market has to offer, and I have no doubt he will provide huge added value to the business and customers alike. His skillset spans across all aspects of marketing, product as well as compliance. I look forward to continuing developing our shared vision for the brand together.”

According to Angelo Alberoni: “While many operators have come and gone, Betmotion has a solid track record stretching over 12 years and a proven perspective of the LATAM iGaming markets. The brand has a strong and loyal following, and a localized offering which is second to none; ultimately built by Brazilians for Brazilians. It is a great pleasure and honor to be part of such an exciting brand that resonates so closely with the colorful emotions of our country! I look forward to working together with the rest of the team, to make the most of the opportunities unfolding in Brazil and other emerging Latin American online markets.”

Immersed in such a rich and passionate football culture, it comes as no surprise that sports betting is the core product vertical. However, through Salsa Technology’s robust platform, Betmotion also boasts of the largest library of both video bingo and slots game selection from all leading providers in the region and beyond.

Source: GMB