The truth is that SEO practices that he applies to all of his content on the web have allowed pages to keep ranking very well. Which means that the site does not need to invest so much in campaigns in order to increase traffic.
In this interview, Lukas Mollberg, author of Casinoble, talks about his strategies to better position websites and turn them into a reference when it comes to online casinos.
na + - What is the secret of Casinoble's good ranking?
Lukas Mollberg - Undoubtedly, a good training not only in the area of SEO, but also in online marketing will help a lot to understand how to use the correct SEO standards on the pages. In all the content of our website, we insist on including the keywords that are being searched for our niche. But the truth is that the better your content is, the better it will rank.
How is organic traffic on the site?
One of the great secrets to having a successful website, especially when the focus is affiliate marketing, is to understand how to generate traffic - especially organic. This is necessary because solutions to generate traffic are increasingly costly. At Casinoble, our SEO strategy made the site position itself very well in search engines within our niche, which allowed us to exchange paid traffic for organic. Even if the results are slow to appear, then the effect ends up being that of a snowball.
Do you believe that entrepreneurs are neglecting SEO techniques?
I believe that many entrepreneurs still have little idea of what SEO is and what their best practices are. I have no doubt that this lack of knowledge ends up affecting the profitability of any online business or project very negatively. This knowledge is even more important if you are working in the affiliate market. Here, all the real ones count and make the difference between being a successful entrepreneur or not.
What is your advice for those who want to invest in content on the internet?
My general advice is never to ignore the power of SEO if you want to work in the digital universe. But, before implementing this practice, it is important that you do a thorough study of the market. This will be instrumental in understanding the strengths and weaknesses of your potential competitors.
This look at the market is essential to understand how you can sell a product or service that is better than other stores in the same niche are offering. It was based on this study that Casinoble's pages stand out and offer quality content to Brazilian players.
Source: nd+
