Betclic will run a series of activites across online and social media platforms, as well as at matches, to promote the partnership.
Announcing the partnership, LFP Director-General Didier Quillot described Betclic as a “generational brand”, expanding the Ligue 1-and-2’s appeal to target audiences aged 18-35.
“We are very pleased to welcome Betclic as a partner of Ligue 1 Uber Eats and Ligue 2 BKT. The arrival of this new partnership demonstrates the attractiveness of our two competitions. Alongside Betclic, a modern and strong company for young people, we find the best partner to support us in our recruitment and digital engagement challenges,” Quillot said.
Betclic CEO Nicolas Béraud, underlined the importance of the partnership at a critical time for French football as it prepares to restart its professional leagues following lockdown.
“We are very proud to partner with Ligue 1 Uber Eats and Ligue 2 BKT. These 2 competitions are very appreciated by our players, Ligue 1 Uber Eats being in particular the most wagered competition on Betclic,” Béraud said.
“The offer that we are going to deploy as part of this partnership will allow all French football fans to live their passion even more intensely,” he added.
Last April, the LFP was forced to cancel all 2019/2020 football leagues and competitions on direct orders of the French government due to the COVID-19 pandemic, which deemed that France would hold no major sporting and entertainment events until September.
Paris Saint-Germain, which led Ligue 1 by 12 points, was declared champion of the top division, while Lorient was announced as the winner of Ligue 2.