The neverending passion for football and sport as a whole, as well as dedication and skill in their respective areas is what unites “el hombre bala” Roberto Carlos and BETWINNER.
The sportsman also recorded a video message to his fans and wide audiences, announcing the new partnership. “I am proud to join BETWINNER family to bring some quality football support and entertainment to Latin America,” said Roberto Carlos.
João Vaz, PR Director, highlighted the reasons for this partnership in the light of recent announcement of the brand’s focusing on LatAm markets: “As we took the focus of our operations to LATAM countries, we were looking for someone who’d match with all the energy and expertise we were about to bring to the local markets. Roberto Carlos is just the right man. We are thrilled to announce the start of our 2,5 year cooperation - until end of FIFA Qatar 2022 World Cup - and are absolutely sure that this period will be quite eventful for all our audiences.”
For Gustavo Mota, BETWINNER Country Manager for Brazil, the investment tends to increase: “We have been operating in the Latin America market for some years and the numbers collected have already convinced us of the gigantic potential. Betwinner has already committed to invest more in marketing in the second half of 2020 and to increase our team significantly. This agreement with Roberto Carlos represents that and we are aware that it will be a great partnership.”
Under the contract conditions, Roberto Carlos will exclusively represent the brand in Brazil, Colombia, Argentina, Peru, Chile, Guatemala City, Ecuador, Cube, Bolivia, Haiti, Dominican Republic, Paraguay, El Salvador, Nicaragua, Panama, Puerto Rico, and Uruguay.
The BETWINNER brand promises to bring more interesting news to its users about this partnership with Roberto Carlos in the near future.