SÁB 28 DE NOVIEMBRE DE 2020 - 11:27hs.
Brand action in UK

Paddy Power and Peter Crouch promotes “world’s most COVID-compliant football party”

With the Premier League title set to be lifted this week, Paddy Power has produced a video guide fronted by Peter Crouch. After celebrating fans were criticised earlier in the season for ignoring social distancing guidelines, the bookmaker features “the world’s most COVID-compliant football party”, during which extraordinary safety measures were implemented.

The campaign was created and produced by creative agency Taylor Herring.

On arrival, fans were zipped into self-contained, two-metre high ‘human hamster balls’, to ensure they could celebrate as much as they liked, while still complying with the UK’s COVID-19 protection rules.

Additional precautions included fans being sprayed from top to bottom in disinfectant on entry to the pub by officials in hazmat suits, plus all drinks were consumed strictly within the confines of the giant, oxygen-filled, PVC bubbles.

Taylor Herring have a delivered a number of high profile campaigns for the bookmaker in recent years across a variety of sporting events including The World Cup, The Cheltenham Festival and The Euros.

Paddy Power ambassador Peter Crouch said: “It’s only natural that football fans will want to celebrate their team’s success, especially if they’ve been waiting for a long time for it. But, clearly, it’s important that we’re all safe and responsible when doing so.”

“I never expected to see myself in a human hamster ball – mainly because I wasn’t sure I’d fit – but it brings a whole new meaning to ‘stay in your bubble’,” Crouch added.

Paddy Power commented: ““We’ve developed a way to help supporters abide by the rules safely, since a minority struggled to keep their distance when the league was won a few weeks back.The government has advised that we should stay in our bubbles, so we took that advice literally for this PSA – though some fans will have had their bubbles burst by the results of this season.”

Source: GMB / Markteting Communication News