The acquisition is part of the ongoing “internationalisation strategy” of Mozzartbet, with the Serbian betting group securing direct entry within Colombia’s regulated online gambling marketplace taking over the domain meridianbet.com.co.
Mozzartbet management announced that its new sportsbook property will be backed by a “ambitious investment plan” to position its new brand at the forefront of the Colombian marketplace, indicating its new business intent.
Mozzartbet Colombian country manager Nebojša Rako said that the Serbian bookmaker intends to establish an operational presence in at least three continents.
Mozzartbet is the newest European operator to open a Colombian sportsbook property after Sportium, Codere and Grupo EGASA (luckia.co) have entered a crowded Colombian betting scene.
Source: GMB
