VIE 4 DE DICIEMBRE DE 2020 - 07:59hs.
Extention deal

DraftKings becomes PGA Tour's official betting operator

The PGA TOUR and DraftKings have announced an expansion of their multi-year content and marketing relationship that now designates DraftKings as the first ‘Official Betting Operator of the PGA TOUR’. “Golf has been an especially important outlet for fan engagement over these past few months, and this collaboration is a significant next step for both the golf and gaming industries,” said Ezra Kucharz, Chief Business Officer of DraftKings.

In July 2019, DraftKings became the TOUR’s first “Official Daily Fantasy Game of the PGA TOUR” as part of a multi-year, exclusive arrangement.

“The growth in consumption and fan engagement we have seen over the last year in our DraftKings Daily Fantasy games has been tremendous. The expansion of the relationship to now include sports betting is a natural evolution and one which fully supports and promotes the PGA TOUR’s objectives of reaching and engaging new segments of fans while introducing them to our players, tournaments and media platforms,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming.

By becoming the first to join the TOUR’s Official Betting Operator program, DraftKings will have rights in the United States to use PGA TOUR trademarks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing DraftKings’ Sportsbook solution to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.

"DraftKings and the PGA TOUR have continued to make history with the innovative additions to our agreement which began last year,” said Ezra Kucharz, Chief Business Officer of DraftKings.

“We are excited to further our relationship with the PGA TOUR as their first Official Betting Operator as well. Golf has been an especially important outlet for fan engagement over these past few months, and this latest collaboration is a significant next step for both the golf and gaming industries,” Kucharz added.

Several of the most popularly bet PGA TOUR events in DraftKings company history have occurred since the TOUR’s return in June. Currently, in terms of sports betting, golf is DraftKings’ fourth most popular sport.

Source: GMB