VIE 19 DE ABRIL DE 2024 - 08:51hs.
Content deal

Salsa Technology and Atomo Gaming form partnership bond

Salsa Technology and Atomo Gaming, a joint venture between ESA Gaming and Italtronic, have joined forces to form an exciting content exchange partnership that will reach operator partners in Latin America and beyond. “Cross-selling is becoming increasingly more important. Our proprietary games exchange will be of great benefit to both parties,” commented Salsa Technology’s CEO Peter Nolte.

Atomo Gaming, a joint venture between ESA Gaming and Italtronic, will now have access to Salsa Technology’s outstanding library of Video Bingos. ‘Candy Bingo’, ‘Super Zodiac Bingo’ and ‘Farm Bingo’ are just a few of the popular games included in the deal.

The partnership will also see ESA’s EasySwipegames portfolio integrated onto Salsa Technology’s Game Aggregation Platform (GAP) and made available to operator partners in Latin America and beyond.

ESA Gaming’s EasySwipe product is a lightweight HTML5 mobile-first game family that integrates seamlessly into sportsbooks, allowing users to easily swipe in and out to enjoy the best quality casino games without disrupting the sports betting experience. Games include traditional Roulette and Blackjack as well as the popular fruit-themed slot Fruit Staxx.

Salsa Technology’s CEO Peter Nolte said: “We are thrilled to partner with Atomo Gaming and to be able to offer ESA Gaming’s exciting portfolio of games to our platform partners.”

“Cross-selling is becoming increasingly more important and with ESA’s product, operators can easily offer fun and easy to understand casino side games to bettors within their betting experience. Our proprietary games exchange will be of great benefit to both parties,” Nolte added.

Zorica Smallwood, CEO at ESA Gaming, followed: “Partnering with Salsa Technology will enable us to reach a wide new audience and is an important step for us as we focus on expanding in the Latin American region and beyond.”

“We have seen a lot of interest in our innovative products and we’re excited to launch our games with Salsa Technology’s platform partners and its players,” Smallwood concluded.

Source: GMB