Baiano, who started working with Betway earlier this year, will produce personalized content, promote responsible betting messages to his audience and boost brand awareness through his broadcasts and social networks.
Adam Savinson, Head of eSports at Betway, said: "Baiano captivates the public with his personality and fun gameplay. He is a fantastic addition to Team Betway. The Brazilian eSports community is growing, and we are proud to continue to support it in coming months."
Baiano has more than 250,000 followers on Twitch, with almost three million views on his channel in the last 30 days. His Twitch streams can be followed here: https://www.twitch.tv/baiano .
The Betway Group is a leader in the sector of innovation, fun and entertainment in the fields of sports betting, casino, bingo and eSports.
Formed in 2006, the company operates in several regulated online markets and has licenses in the United Kingdom and Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support in London, Isle of Man and Cape Town, the Betway team consists of more than 1,500 people.
In addition to the flagship Betway brand, the Betway Group controls several other brands, including Dream Bingo, Spin Casino and the Hippodrome Online casino.