VIE 27 DE NOVIEMBRE DE 2020 - 01:55hs.
Alliance with authorized operators

Rappi enters online betting business in Colombia with new platform

Mobile app Rappi announced that its users over 18 years old can now access the platform's new betting vertical in Colombia, where they will find operators authorized by Coljuegos such as Rivalo, BetPlay, BetJuego, Rushbet and MegaApuesta, and have the chance to place bets, make money deposits or withdrawals in the accounts. The objective of this strategic alliance is to boost and increase sales in the industry, combat illegality and strengthen the health system with higher incomes.

As the company explains, in the case of sports betting, users will find multiple options to play. "In the application, initially available on iOS and soon on Android and web version, users will be able to enter the platform, have access to Rappi Apuestas, choose their favorite bookmaker,  game category and place bets."

Rappi Apuestas will be linked to RappiPay, giving the user a complete experience without leaving the application, which also makes it more intuitive, agile and dynamic. The technology tool helps make all transactions traceable, measurable and completely secure.

The objective of this strategic alliance between operators authorized by Coljuegos, Rappi and Toplay, they point out, is to promote and increase sales in the industry through this new channel and generate greater contributions to the country's health system. Simultaneously, it seeks to reduce informality and contribute to the fight against illegality.

Matías Laks, general manager of Rappi for Colombia, pointed out that, with this new vertical, the company seeks to contribute to the digitization of gaming authorized in Colombia while helping to strengthen the health system with higher incomes.

"With Rappi Apuestas we will have the possibility of connecting thousands of users in the country with authorized betting houses from our platform so that they can play in a traceable, transparent and continuous manner, as part of an industry that is growing rapidly in the region," he claimed.

He added that "on the other hand, we want to highlight the valuable work and support from the authorized operators, from Coljuegos, its management and the work team in the different departments for the integration and consolidation of this new product."

With Rappi Apuestas, the company becomes part of an industry that generates more than 5 billion dollars in the region and that has registered triple-digit growth in recent years, starting with the offer of sports betting and casino, continuing with other categories such as chance, national lotteries, poker and other online gaming.

Source: GMB / El Tiempo (Colombia)