In one of the sleeves of the black-and-white uniform, the company displayed its brand galera.bet. On the other one, it was displayed "Vote corinthians.com.br" inviting Corinthians fan to vote for the name of the entertainment platform that the group and the club will present in partnership.
The names in the poll are Coringão.bet, Fiel.bet and Alvinegro.bet. Voting takes place on the website corinthians.com.br. The platform is expected to be launched in September.
With the sponsorship and brand licensing agreement on the exclusive platform, the partnership will guarantee Corinthians, in the form of royalties proportional to the engagement, R$40 million over a period of five years.
The amount is the minimum possible, since Timão can still have variable earnings according to the volume of bets on the company's website.
Until the football stop due to the pandemic of the new coronavirus, the advertising space was occupied by MarjoSports, but the contract was terminated in June.
Source: GMB
