JUE 28 DE MARZO DE 2024 - 14:49hs.
A six-season deal

IMG Arena signs long term extension with Brazilian Liga Nacional de Basquete

IMG Arena has secured a six-season extension to its global (excludes Brazil) live streaming partnership with the Brazilian Liga Nacional de Basquete (LNB), a deal that covers an increased number of matches from the Novo Basquete Brasil (NBB) and the Copa Super 8. “We are delighted to extend this partnership and to stream a growing number of NBB matches across the globe,” said IMG Arena's Executive VP and Managing Director Freddie Longe.

Launched in December 2008, the LNB brought together the top tiers of Brazilian professional basketball teams in an effort to make basketball the second most popular sport in Brazil, behind football.

Freddie Longe, Executive Vice President and Managing Director of IMG Arena, said: “We are delighted to be extending our partnership with the LNB and to stream a growing number of NBB matches across the globe.”

“Basketball is one of the most popular sports in the world and our investment in one of the world’s fastest growing basketball leagues demonstrates our commitment to ensuring high quality content for our sportsbook customers,” Longe added.

Nilo Guimarães, President of LNB, commented: “We take great pleasure in announcing the renewal of the partnership in such a difficult and challenging moment for the entire society.”

“The vote of trust received by IMG Arena, the leading provider to the sports betting industry indicates that NBB has been delivering, year-on- year, a more solid and relevant product within the sports business. These are the results of an innovative initiative created with IMG Arena three years ago,” Guimarães also said.

Headquartered in London, IMG Arena works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. In 2019, more than 175 million hours of IMG Arena content was watched by 56 million unique viewers around the globe. IMG Arena’s clients include the ATP, UFC, the European and PGA Golf Tours, the FA Cup and Serie A.

Source: GMB