Through the agreement, American fans will have a personalized gaming platform, on which they can bet on Keno Minas Online and compete for prizes in 283 daily draws. For each bet placed, a percentage of the amount is allocated to the Coelhão (as it is known America locally).
“For América, the partnership with Intralot is yet another great opportunity for relationship with the fans. When playing at Keno Minas, in addition to competing for hundreds of prizes a day, the America’ supporters will have the guarantee that they will be strengthening the Club even more. We strongly believe in the positive return that this partnership will bring,” comments Erley Lemos, Marketing and Business Director at América.
“We are very happy with this partnership. We believe that América is a team that has become more and more professional, getting more robust in the football market. Certainly, our Keno do Coelhão product will be a success!,” comments Sergio Alvarenga, CEO of Intralot Brasil.
Betting online through a link that will be available on the América website, at least 60% of the collection of bets return in prizes for the fan, and more: a percentage of this amount will be used to help the team. America's personalized page is already up and running and fans can start betting right now.
"Go to www.kenominas.com.br/america to register, trust the rabbit's feet and place your bet!" says Intralot on its social networks to attract the American fan. To check step by step on how to bet on Keno Minas Online, users just have to access the intralot youtube channel, through the link .
INTRALOT
New Coelhão partner, Intralot was founded in 1992 and operates on five continents. With a focus on cutting-edge technology development, the company develops, operates and supports gambling games for the entertainment industry.
In Brazil since 2008, Intralot has a contract with the Lottery of the State of Minas Gerais, a partner with which it has operated Keno Minas since 2010. Intralot has already distributed more than R$ 600 million (US$107m) in prizes and does not stop there: those who bet on Keno online has the chance to win up to R$2.1 million (US$376k) in all draws.
Sourcee: GMB
