DOM 24 DE ENERO DE 2021 - 00:23hs.
Maxim Ishunin, firm’s Head of Business Development

“Each LatAm country is important for 1xBet as is the region in its entirety”

Following a successful launch in Mexico, 1xBet’s Head of LatAm Area, Juan Pablo Estremadoiro, and Head of Business Development, Maxim Ishunin, talked with iGaming Times about how the operator is tailoring its marketing and products for the LatAm market, with projects underway to expand further into the continent. “1xBet is considering with keen interest the possibility of obtaining local licences,” says Estremadoiro.

Currently, 1xBet has a global presence but does not mean that is not looking for new markets. “Today 1xBet is one of the world’s leading bookmakers and is constantly expanding the scope of its activities. This year, the brand’s geography has expanded to Mexico and Tunisia, but we don’t plan to stop there. 1xBet intends to obtain a license in the maximum number of countries. There are a number of options right now, and we are actively negotiating on this issue,” explanied Juan Pablo Estremadoiro, Head of LatAm Area, in a recent interview with iGaming Times.

One of the key features of the company is developing in various directions in order to closely follow the trends of the gaming industry. “Our users have long been betting not only on sports, but also on virtual competitions, weather, show business and much more. We also concentrate on the continual improvement of the technical aspects of our product: mobile applications are regularly updated and work faster,” adds Estremadoiro.

But, beyond good marketing brand actions in several international first class events, it is all about a good product. “Hundreds of thousands of players and tens of thousands of partners choose 1xBet in many respects because of the quality of our product. Behind the success of any brand is a quality product,” Estremadoiro also says.

Already present in some of the most important international markets, for 1xBet Latin America represent a key region. “We’ve been working in countries in the region for many years and we’ve had positive experiences. The LatAm market is developing very fast, and 1xBet is considering with keen interest the possibility of obtaining local licences. We are already working in Mexico, and are very pleased with the initial results,” Estremadoiro concludes.

Looking ahead, 1xBet has great expectations in Latin America and the company is ready to work hard in order to get a good portion of the market. Maxim Ishunin, Head of Business Development, explains how to move in new territories. “When a brand enters such a fast-growing market, it is extremely important to ensure maximum accessibility for local players. 1xBet already has vast experience in entering other dynamically changing markets, which we used to gain a foothold in LatAm. The keys to success in fast-growing markets are accessibility, product speed and providing the most relatable platform.”

Finally, Ishunin states that for 1xBet the whole LatAm market is attractive for the company. “Each individual country in Latin America is important as is the region in its entirety. We are always happy when new countries and users join our large community. For all our future players, we want to say: 1xBet is looking forward to introducing you to our world of entertainment and great prizes. We are working to make this world open for you soon.”

Source: GMB / iGaming Times