LUN 25 DE ENERO DE 2021 - 03:56hs.
Bookmaker and football club celebrate sponsorship

With help of the fans, Atlético Mineiro -Betsul partnership becomes a successful case

The partnership signed between Betsul, one of the leading sports betting sites in South America, and Clube Atlético Mineiro, in June this year, has yielded good results for the Brazilian team. The reason for the success is the business model proposed by the sponsor: in addition to a monthly fee, Galo (‘Rooster’ as it is known) receives transfers from the company according to the fans' adhesion to the website. Every time a member of the ‘Massa Atleticana’ signs up and bets on Betsul, the club participates.

The sponsorship works this way since the beginning, however, it gained even more strength in the last weeks, with the launch of the special action #EUAPOSTONOGALO for the more than 43 thousand members of ‘Galo na Veia’ program

Fans that subscribe to the White, Silver and Black plans of the club's relationship program earn exclusive credits to bet on Betsul (

“From the beginning, the crowd was very receptive to the model and, recently, with the announcement of the new benefits of Galo na Veia, the increase in membership was surprising,” highlights Pedro Melo, Atlético's sponsorship manager. "We believe that this is a way for fans to interact directly with the team," he adds.

For Betsul, the balance is also positive, especially at this moment of resumption of sports activities.


"The pandemic and the stoppage of sporting events generated a lot of tension in this market during the first semester. This resumption with good results is essential for us to remain confident and to invest more and more in innovative and creative actions with the clubs,” celebrates Fernando Rivas, CEO of Betsul

Developed to serve the most demanding bettors and fans, the Betsul website offers a simple, intuitive and safe interface for the bettor to have fun at will, from different betting modalities and an extensive list of sports.

With idol Falcão, greatest futsal player of all time, as brand ambassador, Betsul also represents the Brazilian arm of ‘Gambling for Change’, an organization that intends to revolutionize the sports betting market worldwide.

Called ‘Jogo do Bem no Brasil’, the initiative allocates a sum of the amount collected with bets on the site to a cause or social institution. This does not imply any additional cost for the bettor, it is Betsul that allocates a percentage of its profit to do good.

Betsul is a website licensed by Curacao eGaming, with regulations and registration in Curacao. Registration number: 8048 / JAZ2019-017.

Source: GMB