JUE 25 DE ABRIL DE 2024 - 19:58hs.
Through the ParionsSport brand

French national lottery operator to sponsor 100 local amateur football clubs

ParionsSport, Française des Jeux’s (FDJ) sports betting brand, will sponsor 100 amateur football clubs from throughout France during the coming year, which will receive a complete equipment supply set including around 30 kits that can be personalised with team colours and logos. “Beyond FDJ's commitments in professional sport, the group is continuing its roots in amateur football,” the company said.

The clubs will also be supported throughout the season, in particular by various dedicated activities and their information will be relayed on the ParionsSport channels.

The clubs, which include men’s and women’s teams, were selected from more than 3,700 applications, with a minimum of five chosen from each region of France.

The selection committee comprised Smaïl Bouabdellah, a commentator for Qatari broadcaster BeIn Sports and ParionsSport ambassador, as well as professional football players, social development body Fondaction du Football and FDJ.

“Beyond FDJ's commitments in professional sport, the group is continuing its roots in amateur football. With more than 28,000 points of sale throughout France, it is natural for ParionsSport to become a sponsor of amateur football clubs throughout France,” FDJ said.

FDJ has supported French sport for more than 40 years and is an official partner of the Paris 2024 Olympic and Paralympic Games. It recently extended partnerships with two of France’s biggest football clubs, Olympique Lyonnais and Olympique de Marseille, and is an exclusive sports betting partner of the NBA in France in the sports betting sector, through the ParionsSport brand.

FDJ last month announced a decline in wagers of 18.4% year-on-year to €6.90bn during H1 due to the impact of the coronavirus lockdown. Revenue for the period was down 10.1% at €849m.

Source: GMB / iGB