LUN 25 DE ENERO DE 2021 - 04:48hs.
Partnership

Futbol Club Barcelona enters into eSports collaboration with Tencent

Spanish football club FC Barcelona has entered into a collaboration with Chinese multinational conglomerate and video game technological giant, Tencent. The two will engage in what is being described as “deep communication” that will see the two entities look to engage and create a greater eSports presence for the football organization.

As it stands, Barcelona already has teams that compete in the Psyonix title Rocket League and Konami’s eFootball PES 2020.

This partnership will create eSports and business educational knowledge exchanges so that each can learn and grow from the experience. Barcelona has been looking to expand its eSports footprint, and while that is important, the club has made it clear that it does not want to be involved in games that feature realistic violence.

While eSports will be a large part of Barcelona’s digital footprint, the organization is also looking to diversify its engagement and revenue streams by investing more than US$354 million over a five-year period into a digital strategy, according to Palco23.

This strategy includes the launch of Barca TV, a new video platform that will show premium content surrounding both its sports and esports teams.

Source: GMB / TEO