This assignment will allow the agency -part of Accenture Interactive- to work on building the brand through 360º advertising actions initially for two countries with the intention of expanding the collaboration to other Latin American markets, where the company is planning to land and where Shackleton already operates.
“At Codere we put creativity at the center of our communication and that makes us different in such a competitive sector. We are sure that together with Shackleton we will surprise all the players in Spain and Mexico with our next campaign,” said Carlos González de las Cuevas, Codere Marketing Manager.
Pablo Alzugaray, Founder and CEO of Shackleton, commented: “There are few categories as vibrant as sports betting, and no brand in it is as dynamic as Codere. A huge honor and opportunity to contribute to the construction of its brand inside and outside of Spain.”
For his part, Nacho Guilló, Executive Creative Director of Shackleton, said: "Codere launched us with important communication challenges aimed at building an attractive positioning and we appreciate their trust in our vision to make them come true and take them to the street."
This election that has been formalized in recent days is the result of a tender in which 3 agencies from Spain and Mexico have participated.
Source: GMB
