VIE 4 DE DICIEMBRE DE 2020 - 10:52hs.
Part of Grupo Orenes

Sports betting brand VERSUS becomes new official sponsor of Atletico Madrid

Spain’s football club Atlético de Madrid presented sports betting and online casino brand VERSUS, from the Orenes Group, as its new Official Sponsor at the Wanda Metropolitano stadium. The deal makes the gaming operator one of Atlético's main partners, with presence in game and training shorts, as well as assets in hospitality, image rights, advertising on top-level media and digital rights.

Present at the event were Enrique Cerezo, president of Atlético de Madrid, Eliseo Orenes, president of the Group, and Javier López Cerrón, general director of Orenes.

The agreement contemplates that the company becomes one of the main partners of the red-and-white entity with a presence in game and training shorts, as well as assets in hospitality, image rights, advertising in first-rate media and digital rights.

According to Javier López Cerrón, general director of the business group of which VERSUS is part, "this sponsorship agreement represents a historic milestone for Grupo Orenes."

Atlético de Madrid is the partner that best reflects the entire positioning of our sports betting and online casino brand VERSUS. This alliance represents a great challenge for us to consolidate our retail and online operations in the Spanish market,” added López Cerrón.

Íñigo Aznar, Atlético de Madrid Commercial Director, commented: “We are very happy to welcome VERSUS to the Atlético family. We are proud to join a Spanish brand that shares our vision and our desire to grow internationally, and we are looking forward to exploring these synergies together over the next few seasons. "

Source: GMB