LUN 1 DE MARZO DE 2021 - 19:09hs.
Seeking to promote sport development

Betsson becomes official sponsor of Peru’s Liga 1 Movistar

With the aim of encouraging the reactivation of national football, pioneer online betting house Betsson, together with the support of the Peruvian Football Federation (FPF), announces that it is the new official online sports betting sponsor of Liga 1 Movistar, the most important tournament in the country. 'We want to extend and express our full support for Peruvian sport,' says Andrea Rossi, commercial director for Latin America at Betsson Group.

By sponsoring the official national championship, Betsson reaffirms its loyalty to the sport and further fosters the development of professional football by bringing entertainment to the homes of the most passionate Peruvian fans and supporters of Liga 1 Movistar.

“With this sponsorship, we want to extend and express our full support for Peruvian sport, providing value and entertainment to passionate fans of national football. We are aware of the hard times that Peruvian football has gone through and with this sponsorship we want to reaffirm our commitment to sport and contribute to the progressive reactivation that this sport is having around the world after this unprecedented crisis,” says Andrea Rossi, director commercial for Latin America of Betsson Group.

Betsson, as part of the agreement, will get brand presence in the pitchs, press conferences, exchange boards and other assets of Liga 1 Movistar. Betsson also presents "Betsson's Goal of the Date," which highlights the most memorable goal of each matchday.

"We are very grateful for the support that Betsson has shown to sport and we are partnering with an operator who shares the same commitment in the fight against match-fixing and any fraudulent practices in online sports betting. Therefore, we want to ensure to our audience that Betsson will work together with the FPF to guarantee the transparency of the game and entertainment,” commented Benjamin Romero, Marketing and Commercial Manager of the FPF.

Betsson promotes responsible gambling at all levels and provides clients with various tools to control their bets, which is a huge difference compared to some of the other operators that have entered the Peruvian market lately. In addition, Betsson also offers its large group of betting specialists and experts, along with specialized information and data to further develop and improve the Peruvian tournament.

Source: GMB