GMB - How was Apuestas Online 24 born and what are its main strengths?
Renato Baldo - We have been in the betting industry for 10 years. I am one of the main affiliates in Italy. Our main strengths are experience and, above all, we offer legal online bookmakers with high bonuses that who pay the best winnings to our bettors.
The site has versions in different languages and specific content for countries such as Italy, England and India, among others. How does the service work in those markets?
All services are almost similar, the only difference is that there are portals that have different licenses, so you should always study the industry and offer a legal website that respects the laws of the country. And we intend to do the same in Brazil.
Is Apuestas Online 24 planning to expand to Latin America and especially to reach Brazil?
Of course, it is a giant market that has always interested us. My team and I are working on a new project dedicated exclusively to Brazil. It will be a version entirely in Portuguese that will be called apostando24.com, with everything the local player needs to know to have the best information in order to bet with peace of mind on the best option.
What previous analysis have you made of the Brazilian market that is in full growth and in the regulation phase?
The Brazilian Series A Championship is very popular, so with the increase in bettors the tournament will also be more followed around the world, where the different bookmakers will invest even more money to fight for the largest share of the market. Brazil is a huge market that can generate billions of reais, with room for many operators.
It seems that for the Brazilian user who has just entered this market, a website like Apuestas Online 24 that gives advice, analyzes betting houses and payment methods, and offers tutorials can be very useful. Do you agree on this?
Yes, exactly. One of my main projects in Italy was born to offer guides and advice to readers. And it is currently at the forefront in traffic in that market. I hope to also put our next site dedicated to Brazil on top of everything. I am also a player and author of 2 e-books in Italian on the 10 best betting systems.
Do you imagine the Brazilian very different or similar to the Mexican gambler?
I think there is not that much difference. The two are very passionate, fervent and although the markets have obvious differences, after all they share tastes such as football for example, the sport they know the most and where they most enjoy betting.
To conquer the local player, do you think of a site completely in Portuguese that has a “Brazilian taste”? How do you plan to achieve that in such a competitive market?
We will work in a very easy to use site, with all the necessary information in one click. I think we need to deliver credible news, useful for the bettor without garish graphics but credible information before anything else. The best thing that can happen to us is that users have confidence in our articles.
Did the pandemic delay part of your plans in the market? What can we expect from Apuestas Online 24 for the remainder of the year and for 2021?
The pandemic has delayed plans around the world, but we are trying to get back on our feet. Like everyone else, I just hope this goes away, ends and we get back to normal.
Source: Exclusive Games Magazine Brasil
