Started with just a few people back in 2017, now the company brags a team of more than 430 dedicated professionals spread among five offices located in strategic European cities - Sofia, Malta, and Cyprus and this past year two new offices were opened - one in Lisbon and one in Belgrade. As the business is developing at a fast pace, Soft2Bet’s family is constantly growing and new bright-minded people are joining various departments on a daily basis.
During the past year, Soft2Bet expanded its multi-brand portfolio with a few new websites including the blockbusters Rabona and Frumzi. Rabona has strong focus on sports that grabs players with unique gamification never seen before in the industry. Frumzi relies on simplicity and minimalism - the brand is oriented towards the Finnish market and offers Pay N’Play option that allows lighting-fast real-money gaming without lengthy registration.
What’s probably one of the most successful endeavours which Soft2Bet took on this past year was the big step the company made in the B2B sphere. Now, the company offers its partners 360° B2B solutions helping them get and run their own online casino or sportsbook just as they have imagined it! Pushing hard in the B2B field, the firm has also added two projects to the portfolio: Boomerang casino and IrokoBet, a state-of-the-art sportsbook.
Speaking of markets, during the past year, Soft2Bet managed to successfully enter some of the fastest-growing ones worldwide, namely Brazil, India and Japan.
The company has entered Brazil after the country moved to speed up the launch of its regulated sports betting market. Firm’s acclaimed YoYoCasino and CampoBet, which are part of its portfolio of 17 online casinos and sportsbooks, are now live in the country. “We are delighted to go live in Brazil, an exciting new market with burgeoning commercial opportunities,” said Soft2Bet’s CEO, Boris Chaikin.
In an interview with GMB, Chaikin adde: Our goal in every market is to tap into the specific demands and preferences. We have big plans for Brazil and will launch more projects soon."
Source: GMB
