The survey considers business performance, equity and marketing investments. According to the report, Caixa moved up two positions and overtook Petrobras and Banco do Brasil, which were in third and fourth place, respectively, in 2019.
The financial sector dominates the ranking with Itaú (US$6.8 billion) at the top and Bradesco (US$ 6.7 billion) in second place. The study is the most respected in the world, being used by investors and entrepreneurs to define strategies.
“The CAIXA brand has a 159-year tradition and is part of the life of all Brazilians. This appreciation in the bank's brand shows our effort to improve governance and services provided to society, especially in difficult times such as the current ones,” explains Pedro Guimarães, Caixa's president.
“CAIXA, in a solid way, is essential in the economic recovery process, being the main agent of public policies of the federal government,” added the president.
World ranking
Caixa is also included in the ranking of the 500 most valuable brands in the world in 2020, alongside companies such as Amazon, Google, and Apple. The bank rose 62 positions compared to 2019 and is in the 428th position. Only four Brazilian companies are on this list.
Source: GMB
