The Facebook consumer guide follows the Gambling Commission’s advertising technology challenge to the industry earlier this year. As a result, industry committed to a range of new practices aimed at reducing vulnerable audiences’ exposure to gambling ads online.
The Commission’s Chief Executive, Neil McArthur, said: “Protecting children and vulnerable people from being harmed or exploited by gambling is at the heart of what we do, which is why I challenged the industry to look at how they can make better use of technology to prevent gambling-related content and adverts being seen by those individuals.”
“Partnering with Facebook to produce this guidance is a welcome step for us in order to offer consumers clear, practical advice, and I hope that this will help them limit the gambling-related content they see when using the platform,” McArthur added.
Rick Kelley, VP of Global Gaming at Facebook, commented: “Facebook is committed to supporting a safe and transparent environment for people to control their experiences on our platform.”
“We’re delighted that our partnership with the Gambling Commission will help operators to implement advertising campaigns responsibly, while helping to protect the people who use our services,” Kelley concluded.