SÁB 28 DE NOVIEMBRE DE 2020 - 07:31hs.
US$ 112m in prizes in a decade

Intralot celebrates 10th anniversary of Keno Minas and promises news

Keno Minas, one of Intralot's most successful lottery products and that is operated by Loteria Mineira, is completing 10 years. Launched shortly after the signing of the contract between the two companies, Keno Minas has already distributed more than R$ 600 million (US$112m) in prizes. Bets can be placed online or at one of the more than 2,500 terminals spread across the state of Minas Gerais.

Keno Minas is a prediction game with fixed odds and draws every four minutes. The bettor can choose from 1 to 10 numbers from the 80 available and 20 numbers are drawn. Depending on the bet, the total prize for extraction is R$2.1 million (US$ 400k).

"We started our commemorative month, 10 years giving lottery show and paying locals very well. The lottery that pays the most prize in Minas Gerais is celebrating, shining the vertical points of Belo Horizonte and preparing a unique month for our customers," says Helber Barbosa, regional commercial coordinator at Intralot do Brasil.

The distributed award is one of the reasons that explain the good performance of the games. Of the total collected, at least 60% goes to the awards. In 2019, Intralot and Loteria Mineira paid more than R$73 million (US$13.7m) in prizes with Keno Minas alone.

"In 2020, we returned more than R$ 33 million (US$6.2m) destined to combat the COVID-19 to the state of Minas Gerais. Our thanks also to the Loteria Mineira, which in working together allows us every moment to make a new dream come true," says Intralot on its social networks.

Bets can be placed on one of the 2,500 terminals spread throughout the state of Minas Gerais or online through registration directly on the website www.kenominas.com.br or on one of the teams sponsored by Intralot. The fans of América Futebol Clube access the betting platform on the website www.kenominas.com.br/america and those of Atlético Mineiro, go to www.kenominas.com.br/atletico . In both cases, part of the proceeds goes to the Mineiros' heart club.

During the month of September, Intralot promises many news to celebrate the ten years of Keno Minas.

About Intralot

Founded in 1992 and operating in more than 52 jurisdictions on five continents, Intralot Brasil has its own headquarters in Brazil since 2008 and has a contract with the Lottery of the State of Minas Gerais since March 2010, the year in which it launched the first game, Keno Mines. Then came Multplix, Minas 5, Totolot, Totogol and Speed ​​Race. With global turnover of more than 1 billion euros per year, the company guarantees its customers a solid and reliable partnership.

Source: GMB