“We are very excited to present our new platform to the market and to our customers, positioning the Betsson brand in Brazil. We communicate all the phases of this brand reformulation, with total transparency, to ensure that the transition happens smoothly and giving our customers the opportunity to become familiar with Betsson. Despite being new here in Brazil, Betsson is a world leader in the igaming market,” explained André Gelfi, founder of Suaposta and now Managing Partner of Betsson in Brazil.
"In this special moment, we would like to express our gratitude to our partners at the Jockey Club of Rio Grande do Sul, who believed in our vision and supported us so that this project could happen in record time," completes the executive.
For José Vecchio Filho, president of the Jockey Club of Rio Grande do Sul, it is an honor to be part of Betsson's growth. “We are proud to be part of this successful journey. It is essential for the Jockey Club of Rio Grande do Sul to have a global partner that supports our traditional club and regional horse racing. We are very confident that together we are well positioned to become leaders in Brazil,” he said.
New Betsson platform
With Brazil, Betsson adds yet another market to its scalable platform, where the operator's proprietary technology offers customers unprecedented features across the board, enhancing the betting experience.
In addition to being able to follow the “Jackpots Diários” (Daily Jackpots), with millionaire prizes at the largest racetracks in the world, users of the platform will now also be able to mark their favorite horses and receive notifications during the races. The “Estatísticas Gerais” (General Statistics) feature will provide the bettor with complete information on the performance of horses, jockeys and trainers. Another highlight is the “Aposta Antecipada” (Early Bet), through which the user can choose and bet in advance on the races he wants.
The betting system has also been expanded to include Fixed Odds bets. More than 20 countries with racetracks available for betting have been included. With that, the number of races goes from 90 thousand per year to approximately 220 thousand per year. Finally, it will be possible to place accumulated bets on different tracks using the “Apostas acumuladas” (Accumulated bets) function.
Betsson is the first and only licensed operator in the Brazilian sports betting market in turf, in partnership with the Jockey Club of Rio Grande do Sul.
Through Betsson.com.br, it offers digital and mobile entertainment, with a focus on user experience and security. The company's mission is to responsibly provide a unique, fun and exciting, enjoyable and rewarding entertainment experience.
Betsson belongs to the Swedish Betsson AB, one of the largest betting groups in the world, which has been providing entertainment for over 50 years.
About Jockey Clube do Rio Grande do Sul
The Jockey Club of Rio Grande do Sul was founded on September 7, 1907, in Porto Alegre Rio Grande do Sul, the cornerstone of national equine culture, a century-old entity that is recognized as one of the largest turf clubs in the country.