This new addition reflects the company’s growing focus on creating a global strategy with regards to Affiliate Marketing and Media Buying. Jansson will be acting as the chief responsible for the planning and implementation of this project, that involves both Stoiximan and Betano brands, across the sum of the markets of operation. He is part of the group’s senior management team and reports to Panos Konstantopoulos, CMO, Kaizen Gaming.
Claus Jansson’s previous post was Head of Commercial for Better Collective, an internationally sports betting media company, with 12 offices around the world and a portfolio that includes more than 2,000+ websites and products across 30+ languages, while he has also been offering his services as a consultant in Betfair Denmark and other companies in the industry. He is a graduate of Roskilde University in Denmark.
Panos Κonstantopoulos, CMO, Kaizen Gaming, stated: “Wwe are very pleased to welcome Claus to Kaizen Gaming family and highly confident that he has the full potential to thrive in communicating the company’s great dynamics and values, while developing new, innovative ideas. His expertise and extensive experience in our industry offers great value to our company and could be no less than a testament of our growth; we are looking forward to further enhancing our Affiliate Marketing strategic positioning across all markets of operation under his guidance.”
Claus Jansson commented: “It’s a great honor for me to be part of one of the most prominent and fast growing GameTech companies in Europe. Kaizen Gaming is among the industry leaders, having achieved many great things and received accolades and awards over the past years. It is my firm belief that Kaizen Gaming will become even greater, at an international level and I am excited to be part of this process.”
Kaizen Gaming is the largest GameTech company in Greece, as well as one of the fastest growing companies of its industry in Europe. The Group currently operates in 6 countries through the Stoiximan brand for Greece and Cyprus, and the Betano brand for Romania, Germany, Brazil and Portugal.
Within 3 years, the group managed to significantly increase its workforce by investing both in breakthrough technologies and its people, including more than 800 employees, 280 of which are part of the Tech Department.