"We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock," said Jim Allen, Chairman of Hard Rock International.
As one of the world's most recognizable brands, this strategic move sets the stage for the creation of a casino that will complement the other company offerings in international gateway cities like Hollywood, New York, Paris, Amsterdam, Madrid and many more.
Hard Rock International is one of the most globally recognized companies with venues in 69 countries spanning 240 locations that include owned/licensed or managed hotels, casinos, Rock Shops and Cafes.
HRI also launched the Hard Rock Digital joint venture in 2020 to focus on online and retail sportsbook and interactive gaming. The offering is to be managed by former Stars Group CEO and Flutter Entertainment non-executive director Rafi Ashkenazi, who will become executive managing director and executive chair in 2021 following a garden leave period.
Ashkenazi will be joined by ex-Stars Group executive vice president and chief legal officer Marlon Goldstein, who becomes executive managing director and CEO, and ex-Fox Bet president Matt Primeaux, as executive managing director and president.
Source: GMB
