VIE 29 DE MARZO DE 2024 - 08:04hs.
US$7.3 million contract

Without having launched the site, Galera.Bet temporarily leaves Corinthians jersey

In July 2020, the betting site 'Galera.Bet' and Corinthians announced a five-year partnership, in which the ‘Timão’ would receive R$40 million (US$7.3m), R$8 million (US$1.45m) per season. A little more than six months later, however, the platform never worked and decided to stop displaying its brand on the white jersey temporarily. In the game between Corinthians and Bragantino, last Monday, Timão's uniform no longer had the logo.

In a press conference on yesterday afternoon, the club’s president Duílio Monteiro Alves and the head of marketing, communication and innovation superintendent, José Colagrossi Neto, explained the problems faced by Galera.Bet. According to the directors, the company will be back in the Corinthians uniform soon.

“We made an agreement last year and there was a delay in launching the website. For one reason: they managed to close a deal to have the biggest betting platform in the world. They chose to delay the launch to have a more robust, better, and efficient platform. That is why there was this delay,” said Colagrossi.

“They were in the uniform, but without a website the fans could not play, which caused stress, as they did not have the service offered. After meeting, they agreed to leave the uniform for two or three months to return with the name that the fans chose, with the service working for us to make the activations,” said Colagrossi.

According to the executive, Corinthians will continue to receive the values agreed by the partnership. “They will not interrupt the payment. They leave temporarily, and Serasa will occupy the shoulders of the jersey for a few more months until the end of the contract (in April). And when the platform is operational, they will return with the name that the fans voted for, and it will coincide with the end of Serasa's contract,” he explained.

It was created a page for Corinthians fans so that they can choose the name of the betting site. After months without updating, the deadline for launching the site went from September 2020 to March 2021.

Source: GMB / ge