Fernando Garita, Director of Business Development at Betcris, says that “the growth in betting is exponential and we have some new players who, although they are new to this type of channel, previously had some experience in betting.” For him, "this increase is noticeable in front of two great teams like Palmeiras and Santos. It will be a very interesting match that we cannot miss."
The values expected by Betcris are within the bookmaker's expectations, but Garita believes that “between today and tomorrow morning it will move much more. Customers often like to wait and study the market movement a little bit more before placing their bets, and digital online channels allow them to do this until minutes before the start of the match.”
He assesses that the two teams have a 50/50 chance. “As they always say on the day of the Final 'it's a blank page to write', and each team will give everything for get the most valuable trophy,” he comments. According to him, the draw line “becomes the protagonist, with a small but considerable number of players betting on it.”
At Estadium, the increase in the volume of bets was also felt and the company still expects a boom until the moment of the game. According to Claudinei Bettioli, Commercial Director, growth has been felt day by day. "The Brazilian is passionate about football and a Libertadores final with two great teams from the country is an added attraction and an incentive for new players to start betting on estadium.bet". Palmeiras has received more bets, and at the moment the odds are: Palmeiras (2.20), Draw (3.14), Santos (3.37).
According to the director, it is natural for the Brazilian market, “one of the largest in the world, to engage in a dispute like the one that will take place at Maracanã. Both teams have very strong fans and seeing the disposition with which they support makes us believe that until the last minute before the start of the game, pre-match bets will rise exponentially. And during the game I am sure that not only the fans of the two clubs, but also our customers throughout Brazil will risk their hunches,” bets Claudinei.
To reinforce engagement and still attract new customers, Estadium created a special promotion for betting on the Libertadores final. Players who place a pre-match bet of at least R$10 on the game will receive a free bet to use on the site, valid until February 1st.
“In addition, and in order to reinforce our marketing strategy and increasingly closer relations with our customers, the ‘Sapiando’ show, presented by Yara Fantoni and Luizão, former player and top scorer in the competition, will take place directly from Maracanã. In other words, a more than special coverage of a grand final and with a great sponsor, estadium.bet,” proudly says Claudinei.
Joaquin Cano, BetWarrior's Acquisition Marketing Manager, comments that the demand for bettors surpasses final games of previous years and that in the pre-match “we already have 14.4% more bets placed in relation to the average premature bets of this competition games, when in the rest of our markets it reaches 6.5%.” According to him, the quote is currently Palmeiras (2.22) Draw (3.20) Santos (3.35).
He expects, in the final stretch, the continued growth of bets and that they will exceed expectations. "We still have time until the start of the game, and in these moments before the game is when most bets are expected." At the time of the interview, Cano pointed out that the possibilities for each team “are really very close in terms of who the bettors prefer! 47% point to Palmeiras and 44% to Santos while a notable 9% consider that they will tie after 90 minutes.”
Marsio Schneider, NetBet Marketing Manager, sees Palmeiras as a favorite, but points out that “more than 100 betting possibilities are available in this incredible game.” According to him, the finals always have a demand above the average, and important games tend to have a considerable increase in bets. "It is much more emotion to have a final and bet on a decision like this is a different experience than just watching the game", he analyzes.
According to NetBet’s Marketing Manager, “we carry out specific campaigns for these games and attract new players. Affiliate work makes a big difference. We need to have strong marketing over this match.”
Marsio says that "Palmeiras has been doing an extraordinary campaign and is the favorite, the current quote is 2.15 for Palmeiras and 3.40 for Santos".
Arthur Silva, Sportsbet.io's Operations Director, believes in increasing bets in the moments closest to the game because “within the context of the match and because they are two Brazilian teams with a lot of expression, naturally this will happen. In the vast majority of cases, the volume of bets begins to arrive moments before the game starts or even ‘live’”. As of this Friday, he believes that "the betting intensity should start to gain shape, even due to the media coverage in relation to the game, which will naturally increase as well."
Excited about the possibilities of the final, Arthur comments: “We took advantage of the moment of the two teams, who also have their protagonists on the pitch there, to create a special betting market in this game: the ‘RonyDay x MarinhoDay’. The proposal is to play with the rivalry of the two clubs and bet: Palmeiras will be champion with Ron scoring goal? Or will Santos score with Marinho's goal? Both with the odds matched at a very attractive value, at 6.00. So, our expectation is in this special that we decided to launch,” he comments.
According to him, “naturally the other conventional bets will also be intensified. The promotional market is an aid to existing markets, so one ends up helping the other. After all, the bettor does not have to choose one bet, he can make several. So the idea is that expectations are always exceeded when there is a different movement on the part of our creative team,” he says.
On the predictions for the match, Arthur says that “in the traditional moneyline market, Palmeiras is taking a slight advantage with a 45% probability against 28% for Santos and 31% for a draw. And the odds are very attractive. None of the three options, until the moment I'm answering your question, are below 2.00, which already puts a very special spice in this final, which is already fantastic in itself. The fan who decides to face this game with a betting bias, using Sportsbet.io, will have a double experience,” he guarantees.
Another company that makes an assessment in the same direction is Betwinner, whose Public Relations Director, João Vaz, states that “a Brazilian derby like this, always creates a high number of bets and generates new users.” According to him, “this week generated an increase in first deposits in relation to the other weeks of the month, which we hope will be long-term users, who will see that they can count on our wide offer and not only for events like a Brazilian final Libertadores.”
“We are a house that we are gaining trust in users for our fantastic almost unbeatable offer, as happens in the final of the Copa Libertadores, with a wide offer of ‘Bet Types’ and almost 1500 market selections,” Vaz added.
For his analysis “the favorite is Palmeiras, even for the odds presented, the team's lineup and, also, for being one of the former teams of our ambassador for Brazil and Latin America, Roberto Carlos. Regarding the odds, everything is very close, with slight percentage points favorable to Palmeiras in relation to the draw and the victory of Santos,” he concludes.
Source: Exclusive GMB
