Regarding income, with the popularization of online betting, the sector has grown more and more; it is estimated that internet betting platforms move around R$4 billion (US$625m) per year in Brazil. Certainly, the legalization of gambling in 2018 gave a little boost to the sector.
In this way, Brazil follows the global trend. That's because betting sites even beat international sporting events. The 2018 World Cup, for example, moved 6 billion euros to FIFA. Meanwhile, the volume of online betting related to the World Cup reached 136 billion euros. The partnership between Portal Uai and Keno Minas is a gift for the “mineiros” (locals), who can place low volumes of bets and have one more option of online entertainment.
Consequently, several sites vie for the bettor's attention. In general, they require a minimum age of 18, free registration on the platform and bank details for payment. In the case of the unprecedented KenoUai, the bettor must be from Minas Gerais, since Keno Minas is monitored by the Loteria Mineira.
Although the phenomenon of online betting is current, Keno Minas is already an old friend of “mineiros”. In this sense, it was founded in 2010 as a numerical betting game standardized by the Loteria Mineira, which was the first state lottery in the country. Being marketed by Intralot Brasil, the game fell in the Minas Gerais taste due to the high probability of being a lucky new one.
Thus, almost every local has already placed a bet on the game, which has draws every 4 minutes. It is estimated that for every 10 players, 6 win some prize. In fact, more than R$600 million (US$93m) has been paid in prizes in Minas Gerais through Keno Minas.
283 chances to win per day
Playing at KenoUai is quite easy and does not require prior knowledge in betting. Basically, the simple bet starts at R$2 (US$0.30). There are a total of 80 numbers, of which 20 are drawn. The player can enter up to 10 numbers. The more he hits, the more he wins.
Thus, as online draws take place every 4 minutes, the bettor has 283 chances of winning a prize in one day. Therefore, the probability of winning is much higher than in other Brazilian conventional games, such as Mega-Sena and Quina.
Source: GMB
