The first video was aired on the Wednesday night before River Plate 0 x 3 Palmeiras' first match. Yesterday, it was the tome of the video for the game between Boca Juniors 0 x 0 Santos. The purpose of the action was to show the possibilities that can arise from a challenge between rival fans.
Influencers, personalities from the world of football, journalists and players, like Rivaldo and Alex, shared the videos and showed the loyalty and devotion of football fans to their clubs at heart. Betfair.net used the figure of the palmeirense pig, symbol of the São Paulo team.
The video of the second match of the semifinals of the South American competition focused on the teams of Santos F.C and Boca. As in the first video, released on Tuesday, personalities and players, like Zé Love, shared the content and showed the fans' loyalty and devotion. Betfair.net used the figure of the Santos fish, symbol of the São Paulo team.
The action shows possibilities that can arise from a challenge between rival fans (in this case of Palmeiras, River Plate, Boca and Santos), and the public can participate directly by voting in the polls that will be created on social networks.
The content of the “Infinitas Possibilities” campaign (Any Result is Possible) was filmed in Rio de Janeiro, site of the grand final of CONMEBOL Libertadores 2020. The activities followed the health protocols imposed by WHO.
Any Result is Possible
Betfair.net's main campaign is the theme ‘Every Result is Possible’. “In a year in which the fans were unable to go to the stadiums and had to stay at home, we seek to ensure the involvement of the fans, in addition to helping to bring the emotion, drama and passion of CONMEBOL Libertadores to the public through the networks social. We want our campaign to help celebrate the unpredictability of the Championship and we really think that our semifinal films show how any result is possible,” commented Maria Flávia Losse, Spokesperson for Betfair.net.
The final of the 2020 edition will be at the Maracanã stadium in Rio de Janeiro, in a single match on Saturday, January 30, 2021.
