The debut of the brand in the white jersey will happen next Monday night (11), at 8 pm, in the game against Bragantino, for the 29th round of the Brazilian Championship. The match will be held at the Nabi Abi Chedid stadium, in Bragança Paulista.
Betano is an international online sports betting platform part of Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece and Cyprus.
Designed to offer an immersive online experience, combined with easy access through all devices (desktop, laptop, tablet, mobile and Android application), Betano offers users first-rate products and services through a platform with a friendly interface and simple to use.
With only a few months of presence in the Brazilian market, the company brings news such as Missions, weekly challenges for its members, SuperOdds, special odds with a 0% margin, and Bet Mentor, an exclusive tool for multiple bets that aims to be the biggest ally of the players.
Betano has a large sponsorship presence in all markets where it operates and is also a partner of several football teams in Europe, such as SC Braga and CS Marítimo, in Portugal, Universitatea Craiova and FSCB, in Romania, Olympiacos FC and PAOK FC, in Greece, and Apollon Limassol and Pafos, in Cyprus, as well as champion Olympic athletes and the International Olympic Academy.
In addition to sponsorships, technology and user experience, Responsible Gaming is also one of Betano's outstanding pillars. In 2020, the company received three awards at the EGR Marketing & Innovation Awards, a kind of Oscar in the Gaming industry, standing out through Responsible Gaming, Technology, Creative and High Quality-Communication and Social Impact campaigns.
Atlético President Sérgio Batista Coelho highlights the importance of the agreement: “We are pleased to be the first Brazilian organization to partner with Betano, a leading brand in the markets in which it operates, and which presents a continuous search for excellence, value that we share.”
“We are looking forward to creating unique experiences for our fans, especially as the time approaches for our new stadium, the MRV Arena”, comments the club’s president.
Panos Konstantopoulos, CMO at Betano, notes that the partnership with the ‘Galo’ represents a milestone in the brand's journey: “It is our first sponsorship outside Europe, a clear illustration of the ambitions we have for Betano in Brazil. It is an honor to be part of this traditional and winning club, champion of America.”
“We are looking forward to working with the team and delivering successful sponsorship, as well as finding ways to improve our social responsibility plan in Brazil,” said the executive.
“Almost 6 months of intense negotiations and the elaboration of a large project in partnership, we are extremely proud to have won the trust of this company recognized throughout Europe. We have a bold project for the next few years. We must always have partners who are up to our side,” said Pedro Henrique Melo, Chief Commercial Officer of Atlético Mineiro.
Source: GMB
