LUN 18 DE OCTUBRE DE 2021 - 20:48hs.
Agreement until 2024

FIBA signs with betting site J9 and reaches ten global sponsors

The International Basketball Federation (FIBA) closed, on Wednesday (13), a sponsorship agreement with the betting site J9. The contract was signed for three years and encompasses the commercial rights of the main competitions organized by the entity, including the men's and women's Basketball World Cups, as well as the men's and women's Continental Cups.

In addition, J9 will feature the 2023 Basketball World Cup trophy tour. Finally, the online bookmaker also plans to carry out basketball-related corporate social responsibility activities, which will be announced on a basketball-focused page within the website. The page should be ready soon.

According to FIBA, the agreement was brokered by FIBA Marketing, a strategic partnership between FIBA itself and the Infront agency.

J9 is based in the Philippines, the Asian country that will host the 2023 men's World Cup.

The bookmaker is the tenth global sponsor closed by the International Basketball Confederation. The list also includes Bitci, Ganten, Molten, Nike, Smart Communications, TCL, Tencent, Tissot and Wanda Group.

Source: GMB