"We decided to accompany the moment we are living as a company with a change in branding, aligned with this stage of consolidation and expansion at the regional level," says Wildref Adelsdorfer, CEO of Latamwin.
The company decided to choose the fox as part of this image, an animal that is present in most of the countries of the continent and that represents the cunning and ability to adapt to the different conditions of each territory.
“It is an easily recognizable animal, which brings our brand closer to our customers and users. We want to transmit our values and our Latin American identity, maintaining a vision of sustainable growth around the online gaming industry,” adds the executive.
Regarding the choice of colors and typography, the company sought to convey its passion for this industry and the freshness of the new brand. Latamwin has a very passionate and vibrant team, and they managed to put that into their image.
The new image conforms to a series of measures that the company is adopting, which will allow it to address the challenges brought by the current context of the industry.
Among the measures are the constant incorporation of standards in quality, security and integrity of the game, as well as the formation of a Board of Directors.
“We have a long-term perspective, so we are always adding the best practices of the industry worldwide. We want that passion for our work to also be transmitted in our image,” adds Adelsdorfer.
The expansion and consolidation of new markets is one of the objectives that Latamwin has set for itself in the short term and for that it has been working, based on a sustained and sustainable growth plan over time.
“We closed a stage with our goals exceeded and by far. To achieve this, we permanently incorporate the best practices of the industry worldwide. That is our value proposition and the starting point of any of our objectives,” completes Adelsdorfer.
Source: GMB
