MAR 30 DE ABRIL DE 2024 - 08:34hs.
Sergio Santos Rodrigues

Cruzeiro’s president declares support for gaming: “It generates employment, income and taxes”

Cruzeiro is one of the 14 teams in the B Series of the Brazilian Championship sponsored by bookmakers. The club's deal is with Galera.bet, positioned on the back of the team’s jersey. In contact with the Aposta10 report, the president of Cruzeiro, Sérgio Santos Rodrigues, declared his particular opinion in favor of regulating sports betting and the whole gaming sector.

Santos Rodrigues stressed that the gaming sector generates jobs and moves the economy. Cruzeiro’s president, who is a lawyer, asked only that the inspection mechanisms accompany the process to guarantee the safety of all players.

"I personally cannot speak on behalf of the institution, I am in favor of it. I think it is a global trend. I don't see why to go against it. I even see projects in Brazil not only for bookmakers, but legalization of the whole gaming sector. I have always been in favor of it. I think it just needs to be monitored. But it generates employment, income, taxes and I am in favor of everything that makes it possible for this to be done," declared Sérgio Santos Rodrigues.

Importance of football for bookmakers activation

Galera.bet also has agreements with Corinthians and Sport. Ricardo Rosada, vice president of marketing and communication of the bookmaker, highlighted that the Brazilian's passion for football is one of the main reasons for more and more companies in the sector to link their brands to clubs.

"When a company reaches an agreement for sponsorship, it is due to a two-way street. It is about the confidence that the exposure of its brand will happen in a strong way and, in addition, that audience has the potential to bring profits to its company," said the executive, in an interview with the daily Lance!

"Football is the flagship in betting and contributes a lot to the movement of so many sports venues," added Rosada, vice president of marketing and communication at Galera.bet.

In Serie A of the Brazilian Championship, 19 of the 20 clubs have sponsorship agreements with bookmakers, being one of the most important sources of current revenue for the associations. For Rosada, a clear regulation on the sector is more than necessary and would be a transforming point for the sector.

"Part of our operation takes place abroad, with a very high level of compliance. As soon as the law is enacted in Brazil, the bookmaker market can increase here by up to five times," projected the vice president.

Source: Aposta 10