FansUnite to launch VamosGG Cup for the Brazilian eSports and betting community

In collaboration with FansUnite partner IMG, VamosGG secured the Exclusive Gaming Partner rights for the Brazilian broadcast of the PGL Major and served as the exclusive broadcast sponsor of the country's most popular streamer Gaules and the Gaules.tv community.

The tournament broadcast set multiple records, including:

• 2.15 million peak viewers in Brazil on Gaules.tv during the opening rounds
• 800,843 unique spectators with 310,994 concurrent viewers at the high point during the championship match
• Most watched GS:GO event in history

Throughout the tournament, VamosGG offered pre-match and in-play wagers, which resulted in the following milestones:

• 6,500+ new players registered
• More than 3,000 concurrent users at its peak
• 100,000+ user sessions
• 4,000 new social media followers

"We are pleased to have received such an overwhelming response from the eSports and betting community in Brazil. It was a great way to launch the brand and proved the value of influencer marketing in the esports arena. The fanbase's adoption of the VamosGG betting platform during this PGL Major validated FansUnite's expansion strategy,” commented Scott Burton, CEO of FansUnite.

“We will continue to increase our presence in Brazil as we simultaneously continue to identify new markets where our ability to launch and localize sites will be rewarded. FansUnite is in a unique position to do this as we own the technology, hold multiple gaming licenses and have the infrastructure in place to replicate the success of VamosGG," added Burton.

FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. It has produced a one-of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games.

The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high growth potential in new or developing markets. The company also provides technological solutions and services in the global gaming and entertainment industries. Its technology includes fixed/pari-mutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.

Source: GMB