MIÉ 8 DE MAYO DE 2024 - 08:29hs.
Free Fire World Champion and PES 21 Brazilian X11

Corinthians announces creation of new eSports department

Popular Brazilian football club Corinthians announced this Tuesday (16) the creation of a department dedicated exclusively to eSports. Previously, electronic modalities were linked to the club's marketing, communication and innovation department. From now on, electronic games will receive differentiated attention at Corinthians, seeking revenue opportunities in a market that has been growing a lot in Brazil and worldwide.

According to the statement released by the club, the creation of the department is intended to meet the fans' passion for virtual sports, in order to "establish new ties with an audience that takes Corinthians in its soul." In addition, the club also intends to develop revenue opportunities in a strategic market.

This expansion into major eSports platforms will be led by Donato Votta, who until recently managed Corinthians' land sports department.

It is worth noting that Corinthians won the Free Fire World Cup in 2019 and the PES 21 Brazilian X11 in 2020. The club also won virtual motor racing events. In 2021, Timão finished the LBFF 6 in fifth place overall.

Since the creation of Corinthians Free Fire, in 2019, the team has gained nearly two million subscribers on YouTube, more than three million followers on Instagram, 104,000 on Facebook and 249,000 on Twitter. Recently, the team had a change at the company that ran the organization.

Source: MeuTimão