MIÉ 8 DE MAYO DE 2024 - 16:24hs.
Now in the jersey’s main space

EstrelaBet expands partnership with Botafogo, becomes club's master sponsor

Botafogo announced that EstrelaBet, which was present at the shirt sleeves, is now positioned in the noblest space, as the team's master sponsor. The new contract is valid until the end of 2022. The partnership began last September and, according to GE, it has already generated around R$7 million (US$1.3m) to the club's coffers during the season. The debut took place in the game against Operário and it was with great success as Botafogo guaranteed early access to Serie A.

EstrelaBet expands partnership with Botafogo, becomes club's master sponsor

Botafogo de Futebol e Regatas has a new master sponsor. This is EstrelaBet, a brand belonging to the Stars Group and one of the largest betting houses in Brazil, which has been experiencing strong growth. The new deal is valid until the end of 2022. The official presentation was made completely digitally on social networks and featured a campaign created to involve the ‘Alvinegro’ fans.

With the success of the partnership and the result far beyond expectations, the company's logo, which previously occupied the sleeves of shirts, is now present in the most noble space of the uniform. The debut took place in this Monday's game (15), against Operário, valid for the Brazilian Série B, in which the team won (2 x 1) and guaranteed early access to Série A .

In addition to stamping the logo on the front of the professional team's uniform, EstrelaBet will have several exposure properties at the club, content creation, digital platforms, actions with athletes and also at Nilton Santos Stadium. The commitment also extends and will be valid for the master ownership of the uniform of the Under-20 category of men's football. The agreement had the support of the Monday Marketing Esportivo agency.

“Our strategic decision to enhance the noblest space in the uniform and, consequently, the Botafogo brand, proved to be the right one. I am very confident and satisfied with the resolution. May it be an even more positive and glorious partnership for everyone,” highlighted the CEO of Botafogo, Jorge Braga.

The synergy between the duo is great, as Botafogo has “Estrela” (a star) in its shield and EstrelaBet in its name. In these few months of partnership, the club and the company launched together memorable campaigns such as “Vacine-se”, an incentive for vaccination in Brazil, which created a huge bond between the brand and the fans. For Lenin Franco, Business Director of Botafogo, it is a great pride to bring this noble sponsorship to ‘Glorioso’.

“It is with great happiness that we announce EstrelaBet as our master sponsor. In four months of work, our team is able to meet a demand of almost two years without a master sponsor for a full season. This is a result that is mainly due to the fans' engagement with the brand. Based on the results achieved in a short time, EstrelaBet decided to expand the partnership. Now we have one more star for our constellation. May this partnership be long-lasting and bear much fruit for both,” he commented.

João Gercozzi, EstrelaBet's CEO, highlighted the importance of sponsoring the club and the great moment that its brand is experiencing: “Botafogo is a traditional club, with gigantic exposure. We did a testing period that surpassed all expectations, as we acted differently and connected with fans through the media and the passion we have in common, football. We at EstrelaBet are always thinking big and in the long term, which is why we are the sports entertainment website that, upon arriving in Brazil, was the one that grew the most in such a short time. Being in the master sponsorship of Botafogo is a great pride and we are extremely pleased to be part of this victorious history. The year 2022 will be a magnificent one for both ‘stars’. We are going to revolutionize because together we are stronger.”

Although Botafogo does not confirm the contract values, the website fogaonet.com highlighted that “Botafogo's contracts with EstrelaBet before it became the club's master sponsor have brought the club's coffers about R$ 7 million (US$1.3m) this season, reported GE.

EstrelaBet is an entertainment company working with traditional sports betting, with fixed quotes and several possibilities for guessing. The focus is to enhance for the customer, through betting on the site, all the experience he has during a football match, with possibilities of financial gain. Service, experience, agility in support, the fight to solve customer problems and reduction of bureaucracy are the main points when the EstrelaBet website is mentioned, which, incidentally, is strongly recognized for its quality.

Source: GMB

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