MIÉ 8 DE MAYO DE 2024 - 16:33hs.
To drive growth in the region

Pariplay appoints Jorge Morales Director of Business Development for LATAM & Caribe

Aspire Global's Pariplay, a leading content provider and aggregator, has named Jorge Morales Director of Business Development for Latin America and the Caribbean, with a focus on increasing its reach in the region. Morales will oversee the company's expansion strategy into local regulated markets, including Mexico, Colombia, Argentina and Peru, closely following the evolution of emerging countries such as Brazil and Chile.

Morales has over 15 years of industry experience and joined Pariplay from Continent 8, where he served as Sales Director. Previously, he worked at Microgaming, Playtech and Bally Technologies, focusing on business development in Latin America and the Caribbean.

Pariplay quickly established its presence in Latin America, having signed agreements with operators and suppliers in Colombia, Peru, Ecuador and Mexico. The provider's content is working strongly in the region and is resonating well among local actors and, through the appointment of Morales, will further increase its local reach.

Pariplay recently announced a series of high-profile appointments to its growing leadership team to further drive the company's ambitious expansion strategy.

Jorge Morales commented: “I am delighted to take advantage of this new opportunity with Pariplay and my goal is to become the essential aggregator in the region.”

“Pariplay is still a relatively new player in Latin America, but the market offers great potential. I look forward to supporting local partners with a premium solution that helps them drive their business and reach with the help of our technologically advanced Fusion platform," Morales added.

Adrian Bailey, Managing Director of Pariplay, said: "Jorge has a real passion for the industry, with solid relationships and local experience that will help us to further expand our presence in the exciting Latin American markets."

"He is a great addition to our growing team and we are excited to have him join us on our journey to be the world's leading supplier," Bailey added.

Pariplay is the largest content aggregator and provider. Founded in 2010, the company offers innovative products such as the Fusion aggregation platform and the Ignite study development program. Pariplay's Fusion aggregation platform offers thousands of games from the industry's leading game developers and a set of back-office conversion and retention tools that increase player value.

Pariplay also has its own game development studios, called Wizard Games, with a range of over 120 innovative and fun slots. The company, now part of the Aspire Global group, has offices in Malta, Israel, Bulgaria, Gibraltar and India, and is licensed and regulated by the Gibraltar Gaming Commission, MGA, UKGC, Romanian National Gaming Office, West Virginia Lottery and the DGE of New Jersey.

As a B2B provider of RNG games, Pariplay takes responsible gaming very seriously and has implemented policies and tools in its systems and games to deliver industry-leading entertainment in a socially responsible manner.

Source: GMB