The first product of the ODDZ Network, an agency created by Ronaldo to work on experience projects for fans, especially the young public, the channel promises to have videos of ‘The Phenomenon’ about games, football and other subjects. Between December 12th and 19th, for example, Ronaldo TV will show a tennis tournament between the former player and some famous friends.
The former athlete, however, stated that he will also use the space to comment on the eSports universe. To the newspaper “O Globo”, Ronaldo said that this new phase is the result of the pandemic.
“When the pandemic started, isolation led me to immerse myself more deeply in the gaming world. I started playing more and felt an increasing need to connect with fans, interact, give back. Watching lives also became routine, I became more interested in the virtual universe and in the way young people are connected, changing habits and, consequently, consumption patterns. It was living through this process that the idea for Ronaldo TV came up,” said the former player.
The first experience with the gamer universe will be in partnership with Call Of Duty. Ronaldo TV will broadcast “Call of Duty: Warzone“, a tournament that will bring together game professionals and football players.
‘The Phenomenon’ channel's project is to have broadcasts of sporting events and podcasts, all within its own production company. The idea is similar to what Barcelona player Gerard Piqué does in Spain.
Recently, the athlete created and broadcast a balloon competition, in which those who did not let it fall to the ground won. The “child's play” brought in a millionaire audience and several sponsors.
Recently, in an interview with Máquina do Esporte, Eduardo Baraldi, CEO of Octagon and Ronaldo's partner at ODDZ, stated that the agency would start taking some projects off the paper in its relaunch to the market. Ronaldo TV is the first of them.
Source: GMB / Maquina do Esporte