GMB – Control+F5 is a new company that has been standing out in the Brazilian gaming market. Can you describe us a little more about what services are offered and what makes them different for operators?
Natalia Nogues - Our company offers 360 solutions, which is a service hub, for operators arriving in Brazil or already operating in the country. Within these services we have e-marketing, customer service, development, compliance, human resources, legal and accounting parts; everything a company really needs. We also do a market consultancy with all of our knowledge and experience built on working in the gaming industry.
An issue that is always on the agenda in the country is the regulation of gaming. Do you believe that we are close to having this matter resolved and a strong market as expected by everyone?
I believe that the regulation of sports betting will come out as soon as possible and the legalization of the other verticals will follow. Brazil is already looking at the market as a potential for the country, whether in terms of tourism or taxes and job creation. However, I do not believe that it will be next year precisely because of the issue of elections. Everything will be very troubled and there will be no focus on this subject. I think that after the elections, at the end of 2022 or beginning of 2023, this will be more concrete.
Even if this regulation only takes place in 2023, do you believe that the range of opportunities for your company in a regulated market will be even greater?
There is already a huge potential for Brazil even without regulation. With it, this scenario only tends to improve, mainly for us, because we provide services to these companies. So, the more regulated, the more possibilities we will have to generate marketing to help them establish themselves here, offering better and healthier services in the legal matter. I think everyone will have more freedom and gain in that sense; both operators and we service providers.
Do you believe that the gaming market in Brazil is on a growth path for 2022? How can Control+F5 support this growth and evolve with the industry?
The BIS showed us that the number of people interested in the market is only increasing. So, for 2022, I think there will be many partnerships, new sites will come in and there will be more competition. We will work hard to focus each of these sites on their market, with their strategy. The industry tends to grow a lot and 2022 will be the year for that. More growth for everyone.
Since you mentioned the event, what is your assessment of BIS, the importance of the meeting for the industry and for your company in terms of new business and visibility?
We had already been working with some clients before the event. This 360 service we offer is a relatively new activity; and BIS served as a milestone for the launch of our product. For us it was something very important both for the visibility of our brand so that people could know more closely what we offer and for finding new customers. We were also dying to have face-to-face moments with eye to eye, meeting, exchanging experiences, reviewing old ones and meeting new colleagues and other people who are interested in this industry. It was fundamental and I hope there will be another one very soon.
Source: Exclusive GMB
