These awards recognise the operators that stand out in what is an extremely competitive market. The judges look at commercial success, game-changing innovation, leading customer service, or marketing prowess and award those companies which have truly succeeded.
The voting process of these awards was officiated by Deloitte that ensures that the judging process is completely transparent, and the winners clearly demonstrate the innovation and commercial success required to be rewarded with this honour.
The most coveted award of the evening was the ‘Operator of the Year‘ which Betsson Group has won. This award recognises Betsson as the operator that has set the standards for others to follow in the Nordics region over the past year. The judges awarded a company that has acted as a driving force for innovation in the region across all areas of the business and the winning operator had to demonstrate a market-leading proposition. Judges also recognised how Betsson Group has clearly differentiated itself from the chasing pack in its sector, through a mixture of growth, innovation, and strong product performance in one or more of the key verticals.
When selecting Betsson Group as the winning Operator for the top prize at the EGR Nordics 2021, the judges said: “Betsson is doing everything right at the moment. They are impossible to ignore or miss, and the statistics prove it. Their growth is impressive and speaks for itself. As a giant on the Swedish market, they have taken additional steps by launching products that are innovative, exciting, and inclusive. Their marketing is relevant and not only have they successfully identified their customer base, but they have also made their collaborations into ‘happenings’ that engage the players in a tremendously fun and interactive way. Bravo, Betsson”
The company has also, for the sixth consecutive year, won the all-important, ‘Customer Service Operator of the Year‘. This award recognises Betsson Group as the operator that has best demonstrated that it truly has the customer at the heart of its business, and manages its resources to continuously improve its performance standards ensuring it can meet the needs of its entire customer base.
When choosing Betsson Group as the receiver of this award for the sixth year running, the judges said: “Clever blend of traditional customer service and cutting edge technology that resonates well with customers.”
Another increasingly important award category was the ‘Mobile Operator of the Year‘. Contestants for this category included a number of operators who base their whole strategy on being mobile-first, so winning this award is a genuine confirmation that when compared to its peers, Betsson Group stands out and is leading the pack within mobile and tablet real-money gambling.
When awarding Betsson Group as the Mobile Operator of the Year, the judges said:
– “The statistics provided by Betsson are impressive and the steady growth demands an overall higher score”
– “High focus on mobile and a very strong product”
Source: GMB
