The agreement with Caesars will increase Carousel Group’s addressable market in the US from US$109 million to an estimated US$1.8 billion, with 24.5 million people residing in the target states. The agreement also provides Carousel Group with the opportunity to enter an extremely attractive US online casino market.
SportsBetting.com is powered by Carousel Group’s proprietary platform and in-house trading and risk teams, which provide US sports bettors and casino players with tailored, online gaming experiences in each state.
“We closed out 2020 with the launch of SportsBetting.com in Colorado and we are thrilled to start 2021 with the announcement of our multi-state agreement with Caesars, a giant in the casino industry and the perfect strategic partner to help us aggressively expand our market access in the US,” said Daniel Graetzer, President and CEO of Carousel Group.
“We look forward to working with both Caesars and the regulators to launch SportsBetting.com in New Jersey, Indiana and Iowa. We are also finalizing major updates to our products, including new mobile apps and a cutting-edge casino platform,” Graetzer added.
“Bettors continue to be more product savvy, which is why we built a user-centric tech company with full control over the user experience. Our design principles along with our in-house tech and operations will be the key to our long-term success in the US,” Graetzer concluded.
Source: GMB
